Original title: Month to Mid-Autumn Festival – Chongqing Kaizhou District relies on geographical logo to prove the trademark to be a strong moon cake industry, and put a variety of moon cakes in the supermarket, which means my country’s traditional festival Mid-Autumn Festival The section is coming.
In the Sanzhong Community of Wenfeng Street, Qingzhou District, Chongqing, workers are working overtime to make ice moon cakes.
I only see the moon cake production workshop, some of the workers are in the face, some are mixing filling, some are bake, a busy scene. A box of boxes will enter thousands of households from here, let people taste moon cakes in the middle of the Mid-Autumn Festival, and enjoy the moonlight. In 2014, the "Kaixian Ice Mooncake" approved by Kaizhou Ice Mooncake Industry Association was approved as a geographical logo to proof trademark.
Since then, this kind of ice moon cake containing local people has a unique "business card" and began to be loved by more and more consumers. The unique process creates a food and thin moon cake with a thin shape, rich in aroma, softer, sweet and not greasy, nutritious, and long-term, it is a representative article of folk candy pastries, which contains traditional diet cultural elements and production Process, excavating folk skills, promoting cultural heritage, and is very important.
The moon cake originated in Linjiang Town, the western Kaizhi, has been born in the late Ming Dynasty, has now had nearly 400 years of history and is an intangible cultural heritage project.
Speaking of the open moon cake, there is a legendary story.
According to local local logs, the last year of the Ming Dynasty, Zhang Xianzhong led the peasant renovation army to eat delicious ice moon cake in the Lunar New Year, so the morale is high, the army is very earthquake, and he attacted Linjiang Town in the evening. Shengxi came down in Sichuan Chengdu.
Since then, the name of the open moon cake in Caizhou is getting bigger and bigger. Kaizhou people are good at making food, tasting food, because of this, Kaizhou has a hundred delicious snacks, such as ice soup, cold noodles, cool shrimp, steaming, etc. But only ice moon cakes can not be replaced in the memory of Caizhou people, because it brings people not only the material satisfaction and comfort, but also the temple of the Mid-Autumn Festival round, sweet honey. Every Mid-Autumn Festival, the open moon cakes in Central Autumn Festival always appear on the candy disk of households in the "concentrated ink", which is a gourmet gourmet for the local people to enjoy the moon and give gifts.
The Kaizhou ice moon cake raw materials and production process is very important. The material is refined, and the excipients are grease, cooked sesame, rock sugar, sugar, peanuts, spices, sugar and various candied fruits.
7 big steps, 11 small processes, have achieved the unique shape and sweet taste of the open moon cakes and confused. As the years passed, the popularity of Kaizhou ice moon cake is getting higher and higher, gradually radiating around, Dingsheng, only Linjiang, there is more than 50 ice moon cakes, more than 1,000 employees, annual production More than 100,000 pounds, in the Kaizhou territory, but also exported to Chongqing, Chengdu, Nanjing, Beijing and other big cities, deeply loved by consumers.
Policy guides the shaping brand production, it is wide, but the price of Kaizhou ice moon cake is not improved, what is the reason? During the implementation of the "Trademark Strong Zone" strategy, the Kaizhou District Market Supervision Administration has been investigated that the prices of Kaizhou ice moon cakes have long been downturn. The main reason is that the lack of their own brands, the market is not high.
In addition, the moon cakes in the Kaizhou District are numerous, the competition is fierce, and the price is sold, which makes the Canyon Ice Mooncakes are difficult to compete with other well-known brand moon cakes.
Understand this situation, as a market supervision department of service development drain, Kaizhou District Market Supervision Administration guides ice moon cake manufacturers to rely on geographical logo trademarks to the road development.
At the same time, it is encouraged to be strongly united, forming an industry association, and hugging. After the geographical indication certificate, the Kaizhou District Government immediately issued the "Regulations on the Administration Regulations of the Open State Ice Mooncake Geographical Logo" and "Kaizhou Ice Mooncake Geographical Logo Trademark Licensing Contract", established Kaizhou ice Co-moon cake geographic logo trademark registrar joint meeting system, unified use license contract, unified propaganda caliber, unified packaging and decoration, unified quality standards, continuously improve the gold content of Canyine Ice moon cake geographical logo. Under the efforts of the Kaizhou District Market Supervision Administration and other functional departments, the brand value of Kaizhou ice moon cake has gradually emerged, and the market share is gradually improved.
More and more people are willing to choose the open moon cake in the Central Autumn Festival.
With the high boat, the boat producers in Caizhou, the production of open moon cakes, and developed a small moon cake that reflects various regional specialties and customs in the Kaizhou area, name "smile", not only before and after the Mid-Autumn Festival Eating, usually can also be used as a dessert after the meal. This product is deeply loved, and it has become "net red" food, which is popular inside and outside the Kaizhou area. "I have eaten the open moon cake in Shenzhen, I feel particularly kind, compared to other flavor moon cakes, I think that Canyon’s ice moon cake has a special taste, feels particularly fragrant, and after eating, the aftertaste is endless.
"On September 13th, the Kaizhou Tang Daming of Shenzhen Workers, Daming, Daming, who bought the open moon cake in the supermarket, issued a sincere feeling.
(Liu Peng Peng Chunsheng) (Editor: Lin Lu, Li Wei) Sharing let more people see recommendation reading.