杭州夜网论坛 按摩 Sohu’s junior total revenue slightly increased by 2%, brand advertising crisis continued until next quarter

Sohu’s junior total revenue slightly increased by 2%, brand advertising crisis continued until next quarter

Sohu’s junior total revenue slightly increased by 2%, brand advertising crisis continued until next quarter
One month after the revision of performance expectations, before the US stock market on March 9, Sohu (Nasdaq: SOHU, hereinafter referred to as “Sohu”) disclosed the fourth quarter and year ended as of December 31, 2019.Financial performance.The performance report shows that total revenue for the quarter was 4.9 billion US dollars, a year-on-year increase of 5%, and the budget is adjusted to the expected range of 4.Between 6.5 billion and 500 million US dollars.In the subsequent interpretation of the live video report, Sohu Chairman and CEO Zhang Chaoyang said that the company has turned losses into profits due to the substantial loss reduction of the group and the contributions of Changyou and Sogou.For the first quarter of 2020, Sohu expects total revenue to be between US $ 400 million and US $ 4.Between 3.5 billion US dollars, it will still be in a net state.Sohu said that this represents previous preliminary observations, with contradictory uncertainties, especially considering the potential impact of the new coronavirus outbreak, whose impact is difficult to analyze and predict.Zhang Chaoyang said that 50% of Sohu ‘s resumption of work is currently under way, and the work of front-line advertising sales staff has been affected by the epidemic, making it impossible to communicate face-to-face with customers.Complex disclosure of net profit, which allows disclosure of net profit between the front lines of profit. Sohu is quite complicated, including the impact of approximately 23 million investment impairments unrelated to the company ‘s core business confirmed in the fourth quarter, attributed to Sohu ‘s American GeneralAccounting standard net profit of 18 million US dollars, while the net profit for the same period last year was 23 million US dollars.After excluding the investment impairments confirmed in the fourth quarter, the non-GAAP net profit attributable to Sohu was US $ 7 million, and the net offset was US $ 51 million in the same period last year; after excluding the profits and losses of Sogou and Changyou, and excluding the expectedAs a result of the investment impairments confirmed in the fourth quarter, the net profit was US $ 46 million, and the net loss for the same period last year was US $ 75 million.Zhang Chaoyang believes that non-GAAP can better reflect the progress of the company’s operating conditions.Under this standard, the company achieved profitability.A subsidiary company, Changyou contributed 70%, while Sogou’s contribution increased, but the portal media and film and television business is still making up, that is, the aforementioned 46 million US dollars.Obviously, since Changyou ‘s movie advertising business ceased operations in the third quarter of 2019, its operating performance has been excluded from the continued operating performance.Sohu adjusted historical reports to provide a consistent basis for comparison.The advertising business segment will continue into the specific business in the next quarter. Due to the decrease in portal and video advertising revenue, brand advertising revenue was US $ 42 million, a decrease of 27%; search and search-related advertising revenue was 2.$ 7.5 billion, down 1% a year; online game revenue was 1.3.2 billion US dollars, a year-on-year increase of 40%, thanks to the content update of the classic game Tianlong Babu.From the fiscal year 2019, total revenue is 18.US $ 500 million, an increase of 2% from 2018; the net value attributable to Sohu ‘s non-US GAAP was replaced by US $ 93 million, compared with the net replacement 2 in 2018.USD 0.7 billion; after excluding the profits and losses of Sogou and Changyou, the net collapse was 2.$ 4.6 billion, compared with 3 in 2018.$ 2.6 billion.Similar to the reasons for the fourth quarter, the revenue of each business segment in 2019 also changed accordingly.Among them, brand advertising revenue is 1.US $ 7.5 billion, down 25% from 2018 rankings; search and search-related advertising revenue was 10.$ 75, an increase of 5%; online game revenue is 1.3.2 billion US dollars, an increase of 13%.As for the overall business, Zhang Chaoyang said that under the channel cost reduction, in order to ensure the growth of users, it requires product innovation. Sohu has achieved relatively large development in 2019, Sohu’s traffic has increased, and the news client has stabilized.Providing reliable news is Sohu ‘s core competitiveness, and providing good content also needs to be distributed, so it needs a variety of distribution forms.For these businesses, the largest source of revenue is brand advertising, and the length of time in the fourth quarter varies greatly. For the first quarter of 2020, Sohu is expected to be between US $ 25 million and US $ 30 million, which means thatIt will fall by 30% to 42% annually, and the decline will be further expanded.Zhang Chaoyang said that New Crown Pneumonia will affect its first-quarter brand advertising revenue. Since sales staff cannot see customers, both small and medium-sized enterprises and large-brand advertising will be affected. Sohu ‘s advertising revenue includes marathons.Grass competitions and other activities can not be carried out.In addition, Sohu’s long-term plan to reduce costs through self-made scripts will also be affected. Zhang Chaoyang said that actors cannot look for masks to film, so they can only consume historical inventory.However, he is optimistic about the benefit of the image transmission industry, especially the live broadcast business after the epidemic.Sauna, Night Net Editor Liang Chen Wang Yu proofreading Li Shihui

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